Wholesome vitamins without the sugar & junk

Designed especially for Picky Eaters (and pickier parents)

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100% Vitamin Goodness, 0% Gummy Grossness.

No sugar, sticky residue or cloaked nutrition here.

About our products

Vitamins so tasty, they inspire silly dad jokes like 'Orange you glad?'

Our Melty Tabs are notorious for inspiring happy reactions from kids and parents alike.

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Our Melty Tabs were designed by a pharmaceutical scientist for his son, Renzo

Wholesome, tasty vitamins for kids without the sugar and junk

Shop here Buy on Amazon

Making healthy easy

Loaded with nutrition and free from junk, our Melty Tabs are meant for #KidsOnAMission

Picky Eater Money Back Guarantee

We know kids can have 'refined palates,' so we made it extra easy to give Renzo's a try. If your child doesn't like our tasty dissolvable vitamins, we'll refund your money, no questions asked.

Designed to be enjoyed, beautifully.

Iron Strong
  • Free of Junk

    No GMOs, No Sugar, No Artificial Colors, No Artificial Flavors, No Gluten

  • Developed and made under the same roof

    Our vitamins are carefully formulated and made in our family-owned lab in sunny Florida.

  • Packed with 3x more nutrition

    Just one of our Picky Eater Multi tabs is equivalent to 3 or more gummies . . . and then some!

  • Quality Ingredients

    Our founder is on a first-name basis with the people we source our ingredients from.

  • Sugar is sugar. No matter how you coat it.

    Give your kids two months of daily gummy vitamins, and they'll be eating nearly half a bottle's worth of sugar. Sure, they may be labeled as 'organic' or 'fair trade,' but 'gummies' are still tiny bombs of sugar at the end of the day. Is it a coincidence that 'gummies' auto-corrects to 'dummies?' We think not.

  • The Sticky Business of Gummies

    What's in a vitamin gummy? At least 3g of sugar—even in the ones that claim to be all-natural, organic or wholesome. That’s almost a teaspoon of the bad stuff. We think it's bad practice to pawn off these tiny sugar bombs as something that's 'good' for your kids. As parents, we used to be stuck thinking that vitamin gummies were a sound way to cover our kids' nutritional needs. We're here to tell you there’s a better way.

  • A gummy a day keeps the dentist at play

    Did you know that a vitamin gummy has the same amount of sugar (per gram) as an Oreo? Add the stickiness factor, little teeth and questionable tooth-brushing skills, and you can see why some dentists urge parents to steer clear of gummies.

Vitamins with zero spoonfuls of sugar.

Renzo's dissolvable vitamins have absolutely no sugar or artificial flavors. It was important for Dr. Rocca to create a vitamin that delivered the highest quality vitamins and minerals to his son, without the bad stuff. Our Melty Tabs easily dissolve without food, water or spoonfuls of sugar. Talk about an easy way to help the medicine go down.

Great taste, fewer fillings

We spent a lot of time taste-testing fruit extracts and tinkered until we found the right fruits and mixed them with essential oils. Our flavors are so naturally fun, that we had to do them justice with kid-friendly, yummy names like Cherry Cherry Mo’ Cherry and Oh-Oh-Oh Orange.

Flavor this good, made without any sugar, means no lingering stickiness on little teeth. And that means less visits to the dentist.

3x more awesomeness

We’re able to squeeze three times as many nutrients into our Melty Tabs. That's three times more goodness per serving than our gummy counterparts. Big on nutrition, easy on your wallet.  Awesome, we say.

If we had a fridge we'd proudly stick these reviews on it.

Great taste! I have been trying different brands of iron supplements for my 6-year-old daughter with mild iron deficiency. She doesn't like the taste of other brands...but she adores this one - she loves the taste - and that's why she always remembers to take it daily.

My 3 year old daughter loves taking these every morning! Small size and no issues with taste. I love that these are sugar-free, unlike the gummies we previously tried.

Thank goodness for these vitamins, it’s been the only way to get my 3 year old the iron he badly needs. He asks for them everyday!

Tastes really good, melts super fast. My stubborn daughter had no issues taking this. Great product.

Thank you from the bottom of my heart for creating this supplement for kids.

My son is an extremely picky eater, regularly under eats, and refuses just about anything unfamiliar. And amazingly he likes these!